H. Bradford Atwood, BHS 1933

Published in The Coastline Pilot, Laguna Beach, California, October 11, 2002

H. Bradford (Brad) Atwood

Born Feb. 17, 1916 in Danielson, Conn., H. Bradford (Brad) Atwood
died Oct. 2. He was 86. Mr. Atwood was a founding administrator at UC Irvine. After his retirement in October 1978, as assistant chancellor emeritus, he was
elected president of the UC Irvine Retirees and Emeriti Assn. His two
former UCI department heads created a scholarship fund in his name at
the Graduate School for Management at UC Davis.

Mr. Atwood moved to Burbank in 1927, and graduated from Burbank
High School in 1933, where he earned nine letters in five sports. He
graduated from UCLA in 1938. After graduation from UCLA, he was
sports editor of the Burbank Daily Review and a stringer for the Los
Angeles Times while doing play-by-play announcing of college and high
school football games.

Mr. Atwood moved on to become the public relations director of the
Hollywood Stars Baseball Club in 1948 and 1949. He then took a job as
a public relations executive with Southern Pacific from 1950 to 1963.
During this period he was president of the Los Angeles Chapter Public
Relations Society of America and president of the Catholic Press
Council of Southern California. He served on public relations
advisory councils for the University of Southern California,
Occidental College and Queen of Angels Hospital. He was elected
president of the Downtown Los Angeles Kiwanis Club and a member of
the Jonathan Club.

Mr. Atwood is survived by his wife of 57 years, Georgia of Laguna
Beach; a daughter Gale in Corona del Mar; and sons Todd in San
Clemente and Mark in San Diego.

Services were graveside at Pacific View Memorial Park in Corona
del Mar. In lieu of flowers, the family suggests a donation to the Brad
Atwood Scholarship Fund, c/o UC Davis Foundation, UC Davis, 1 Shields
Ave., Davis, Calif., 95616.